The Global Advertising Regulation Handbook

The Global Advertising Regulation Handbook

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Advertising is an important and visible component of marketing, competition, and consumer awareness. As many companies grow and expand to serve multinational audiences worldwide, there is a concomitant need to understand culture, customs and regulation in the world markets. This book is designed to fill this need for students and professionals by taking a thorough and critical view of the process in 21 countries, representing four continents of developed countries. (accessed February 27, 2010). All Japan Radio and television commercial confederation. 2010. a€œAcc Activities.a€ http ://www.acc-cm. (accessed March 1, 2010). cabinet office, anbsp;...

Title:The Global Advertising Regulation Handbook
Author: Mary Alice Shaver, Soontae An
Publisher:M.E. Sharpe - 2013-09-30

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