Essays on hierarchical buying structure

Essays on hierarchical buying structure

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Model In this part, we examine the impact of two market configurations, namely price-sensitive HBS and price-insensitive HBS on the firmsa#39; marketing strategy; i.e. advertising and promotion (Aaamp;P) strategy and pricing strategy. Price- insensitiveanbsp;...

Title:Essays on hierarchical buying structure
Author: Sumas Wongsunopparat
Publisher: - 2001

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