A Study of Service Quality and Members' Satisfaction in Three Fitness Clubs in Taipei City

A Study of Service Quality and Members' Satisfaction in Three Fitness Clubs in Taipei City

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Subjects for the survey in this study were those who had memberships in any one of three fitness clubs during July 23rd, to July 30th, 2007. The researcher, after collecting questionnaires, codified the data. Five ways of analysis were used. Validity Analysis, Descriptive Statistics, Importance Performance Analysis, Paired t-test, and Independent t-test and Analysis of Variation were used for analysis.customer-oriented quality measurement. According to what extent members pay attention to their perceived service and to what level is customer satisfaction, the researcher made an LP. A diagram in which the abscissa of this matrixanbsp;...


Title:A Study of Service Quality and Members' Satisfaction in Three Fitness Clubs in Taipei City
Author: Chih-Chien Shen
Publisher:ProQuest - 2007
ISBN-13:

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